Fulfilling that Dutch beauty ideal? Bye, you know better. Those hefty buttocks and wide hips of yours? These would be adored in Brazil! Or your thin and slender legs? They have a lot going for them in South Korea! Your full figure? The women in India would envy that! Or your skinny figure? Then again, the French would praise that to the skies! Your pale skin? They really appreciate that in Asia! Or your toned skin? For that, a lot of Westerners go under the tanning bed every week! In short: you know better than anyone else that beauty is a broad concept. So you smile confidently at your reflection. You do a nice little dance in your underwear. And while striking a sexy pose, you confidently flap your arms above your head. Still, that dark haze under your armpits may worry you a bit. Hair removal, there seems to be no escaping it worldwide. Or is it?

How and what is dehairing the rest of the world?

Beauty ideals differ worldwide, (dis)hair styles and habits do too. Whereas in the Netherlands we often still wring ourselves into uncomfortable corners with a razor in the shower, it may be clear where the hip – and radical – Brazilian wax comes from. (Or not actually…Because were you guessing Brazil? Then you’re wrong). What is hair removal like in other countries?

Hairy and proud in France (or is it?).

For generations, French women have been known to be hairy and proud. But in reality, this stereotype turns out to be quite dated. In fact, the vast majority of French women under the age of 65 go through life hair-free. This furry stereotype probably originated in the 1940s, when the U.S. Army was stationed in France at the end of World War II. Today, however, any French woman can tell you that times have changed.

Unshaven and alternative in Germany

Being smooth and hair-free is popular in Germany, and most German women shave their legs, armpits and bikini line. Women who do not do this are quickly considered “alternative. And for many of these unshaven ladies, their hairy body parts count as true feminist statements.

‘Clean’ & bare in Colombia

In Colombia, it is customary to keep body hair neatly trimmed. That applies to everyone. Both men and women neatly shave their armpits, for example. And from an early age, Colombians learn how to wax. Hair removal, by the way, is not limited to the armpits. Most of the population also strips the rest of the body of hair, especially the pubic area.

Hip, hot & (un)hairy in Brazil

When we talk about hair removal and drop the word “Brazil,” you definitely think of the Brazilian wax. By now, this famous hair removal method does not sound unfamiliar to anyone. Waxing is an effective and efficient but also a somewhat painful and dreaded way to get rid of hair. Often a Brazilian wax removes all hair, although many salons also offer trendy hairstyles, including popping colors. Did you know! The Brazilian wax was invented in the United States and is actually not that popular at all in Brazil itself. Indeed, there they usually go for the so-called “landing strip.”

Hairy armpits in China

In China, women only started shaving their armpits fairly recently, after this Western trend also reached Asia. Yet traditionally, shaving is still a taboo subject. Furthermore, superstition also plays a role. Because many Chinese believe that changing your appearance brings bad luck. Consequently, many Chinese women do not join the trend and proudly leave their armpit hair standing.

Shaved legs and armpits in Japan

Most women in Japan leave their bikini and pubic areas untouched. What they do shave are their legs and armpits. They would also rather get rid of facial hair and this is often removed by shaving or waxing.

Bare armpits but full eyebrows in Turkey

Along with other countries that are predominantly Muslim, both men and women in Turkey must remove their armpit hair. This is necessary to comply with the religious guidelines of Islamic culture. But while armpit hair is being removed, eyebrows should not be touched. Indeed, the hygienic regime recommended by Muhammad prohibits eyebrow plucking, tweezing or waxing for both men and women.

Sugar resin in Egypt

Have you heard of the popular “sugaring”? This form of hair removal comes from Egypt and has been used by women there for centuries. A paste called sugar resin is made from sugar. The resin is smeared on the skin, then pulled off with a piece of cloth. The sugar resin pulls hairs along without adhering too much to the skin. Sugaring is considered less painful than waxing because of this. By the way, did you know that you can also make sugar resin yourself very easily at home? Did you know! Even the Ancient Egyptians waxed all their hair. For this, they used a mixture based on honey and oil or beeswax. A bit like the sugarwax, in other words.

Feminists worldwide

Hot, hip and furry? For a long time that did not seem to go together, but the tide is turning. Hair is part of our bodies and it is there for a reason. Hair protects us. Many feminists see hair removal as a trend; a beauty standard imposed on women. Increasingly, women are choosing to leave their hair up, either to make a statement or simply because they find shaving unnecessary and appreciate a full bush best.

Every woman is unique and depending on your schedule, wallet and pain threshold, there is a hair removal method that is perfect for you.

However, finding them sometimes requires some work, effort and time. Here we are happy to help you further! So together we find the method that suits you and makes you feel Beautiful, Sure, Yourself.